News and updates

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September 16, 2025

Made on YouTube 2025 - Updates to Live

YouTube just dropped its biggest Live update since 2013, and it’s a huge deal for music. In Q2 alone, 30%+ of daily logged-in viewers watched live content, and YouTube is clearly doubling down.

July 25, 2025

Fandom is Forever, Part 2: What a Thrill

What happens when 60,000 fans show up for more than just a concert? Stray Kids performed in London last week, and turned Tottenham Hotspur Stadium into a living, breathing universe of fandom. A reflection on what it really means to build community in music today.

July 11, 2025

Fandom is Forever, Part 1: How I became a background dancer in the K-Pop Multiverse

Check out our deep dive into modern day Fandom and Community building in Music. Artists used to dream of going viral, and many still do. But there’s a shift, and the buzz word associated with it is Super Fandom. We are back where we started before astronomical success became the goal.

May 23, 2025

MIDiA’s ‘Decade of big ideas’ about the future of music

The music industry is evolving in two directions: one focused on hits and reach, the other on scenes, identity, and lasting fandom. We’re building tools to strengthen these parallels. Here’s what we learned and why it’s shaping our roadmap.

May 14, 2025

What a week in London made clear about the future of music

We took the train to London for a handful of label meetings, seeing some familiar faces and some new ones.What a week in London made clear about the future of music.

April 29, 2025

Would you tune into a 24/7 channel for your favourite artist?

Imagine a world where your favorite artist never stops playing. An always on live music channel. A custom curated experience, community driven, alive 24/7. This might be the future rights holders are building right now.