Blog Ad Revenue: Traditional vs 24/7 Live Streaming
More streams equal more eyes and more revenue. Traditional streaming offers limited ad slots within scheduled content, while 24/7 music live streaming unlocks continuous monetization.
More streams = more eyes = more revenue.
Traditional Streaming offers limited ad slots within scheduled content. 24/7 Live Streaming unlocks continuous monetization... more mid-rolls, more passive income.
Are you maximizing your catalog's ad potential?
Ad Revenue: Traditional vs 24/7 Stream
How each model monetizes content and the opportunities for ad placement.
Traditional Streaming
Revenue Sources: Limited to pre-roll or mid-roll ads during a scheduled show.
Viewer Tolerance: Viewers expect a set number of ads in specific breaks, but too many ads could lead to drop-offs.
24/7 Live Streaming
Increased Opportunities: Longer run-times mean more frequent mid-roll ads.
Passive Income Potential: Even when the streamer is not actively live, recorded or looped content can generate continuous ad revenue.
Ad Revenue: Example
Traditional Example: A weekly live radio show that runs for an hour might include one mid-roll ad and one sponsor mention.
24/7 Example: A 24-hour music radio stream can have multiple ad breaks throughout the day, leveraging global time zones and constant viewer influx for higher total ad earnings.