Blog Algorithm Boost: Traditional vs 24/7
More visibility equals more plays and more revenue. While traditional streaming gets short bursts of discovery, 24/7 music live streaming stays in recommended feeds 24/7, driving higher watch time.
More visibility = more plays = more revenue.
Traditional Streaming gets short bursts of discovery, but traction fades post-stream. 24/7 Live Streaming stays in recommended feeds 24/7, driving higher watch time and consistent algorithmic growth.
Is your catalog always discoverable?
Algorithm Boost: Traditional vs 24/7 Stream
How streaming format impacts visibility and recommendation on platforms like YouTube or Twitch
Traditional Streaming
Short-Term Visibility: When you go live, you get a spike in discoverability. After the stream ends, replay views may decline unless actively promoted.
Longevity Factor: VODs (video on demand) can still rank, but they often compete with countless other uploads.
24/7 Live Streaming
Constant Presence: Continuous streams often rank higher in "Live" categories and recommended feeds because they're always active.
Higher Watch Time: Longer sessions and repeat visitors signal strong engagement to the algorithm, improving overall visibility.
Algorithm Boost: Example
Traditional Example: A music creator may go live for 2 hours each week. They rely on notifications and trending for discoverability.
24/7 Example: A consistent music feed featuring a variety of content (automated playlists, live or pre-recorded performances) that stays online 24/7. The constant watch time and repeated visits push it into more recommended feeds, leading to a steady growth in viewers.