Blog From catalog sales to 24/7 fan hubs: the future of music streaming
As artists and rights holders sell their catalogs for hundreds of millions, a new challenge emerges: how do you keep that music alive, discoverable, and valuable every day?
Music catalogs aren’t just being bought. They’re being activated. As artists and rights holders sell their catalogs for hundreds of millions, a new challenge emerges: How do you keep that music alive, discoverable, and valuable every day? The answer isn’t just playlists or syncs. It’s 24/7 live streams—curated, branded, always-on music ecosystems.
From legacy hits to niche gems, rights holders are building their own channels to drive fan engagement and unlock long-tail value. Here’s what you need to know about the shift from catalog sales to fan-powered music hubs.
Why are artists selling their catalogs
Bieber sold his catalog for $200M. Katy Perry? $225M. Their music isn’t disappearing, it’s going somewhere bigger. Cashing in while demand is high, turning decades of royalty checks into a lump sum, letting catalog buyers do the work of staying profitable.
Legacy artists & labels are monetizing their music upfront, but the real play is keeping these catalogs active nad profitable.
Where Do These Catalogs Go?
Once a catalog is sold, its music finds new life across multiple channels. Streaming platforms like Spotify and Apple Music keep tracks accessible to millions, while sync licensing places songs in TV, film, and advertising. Increasingly, 24/7 live streaming hubs on platforms such as YouTube and Twitch create nonstop fan engagement, turning classic catalogs into interactive, always-on experiences.
- Streaming platforms (Spotify, Apple Music)
- TV, film, and advertising (sync licensing)
- 24/7 Live Streaming, where fans engage nonstop on YouTube, Twitch and more
How 24/7 Live Streaming Revives a Catalog
24/7 live streaming transforms music catalogs into dynamic, interactive experiences. By running nonstop digital stations, fans can tune in anytime to discover deep cuts and classic tracks, while live chat features foster real-time engagement and community. Curated playlists tailored to moods and eras keep the music fresh and relevant, ensuring that both new listeners and longtime fans continually rediscover the value of the catalog.
- Nonstop digital TV stations 🎧
- Live chat & fan engagement 🗣
- Deep cuts & classic tracks rediscovered 🎶
- Playlists designed for moods & eras 📀
Why Labels & Artists Love 24/7 Live Streaming
24/7 live streaming gives music catalogs a new lease on life, making it easy for fans to discover and engage with tracks that might otherwise be overlooked. By creating always-on channels, labels and artists ensure their music stays relevant, reaches new audiences, and benefits from continuous exposure across platforms.
- 🎥 Keeps older music constantly discoverable
- 📈 Boosts algorithm traction & playlisting
-💰 Generates steady revenue from ads, memberships & redirects to DSP streams