Blog What a week in London made clear about the future of music
We took the train to London for a handful of label meetings, seeing some familiar faces and some new ones.What a week in London made clear about the future of music.
Visiting YouTube at Google HQ, London
Most days, we’ve got our heads down building. Early calls. Product feedback loops. Client presentations and onboarding. Team syncs. Repeat. That’s startup life, especially in music tech, on the front lines where things change fast but adoption moves slow. Every now and then, though, we step out of the building cave and into the industry to take a look around.
Last week was one of those moments.We took the train to London for a handful of label meetings, seeing some familiar faces and some new ones. But what hit me hardest wasn’t in a boardroom. It was presented at MIDiA Research’s “A Decade of Big Ideas” event by Tatiana Cirisano, Ben Woods, Hanna Kahlert, Laura Fisher, and Kriss Edward Thakrar. A room full of thinkers unpacking where we’ve been, where we’re going, and what’s breaking in between.
And for me, it clicked: the music industry is entering its split era. Two tracks. Two playbooks. One, built around hits, virality, and reach. The other? Scenes, subcultures, presence, and real fan connection.
The second one, which is harder to measure, slower to build, but more sustainable, is the one for which we’re building StreamPush. Because here’s what stood out:
🔵 Hits are no longer the full strategy
🔵 Scenes are where true fandom forms
🔵 Video is the glue between culture and community
🔵 Monetization is decoupling from visibility
🔵 Community-first models will outlast trend-first ones
So if it feels like your catalog deserves more than algorithms and spikes, you’re not alone. We’re building for that too. Lets go! 🚀
