Blog Would you tune into a 24/7 channel for your favourite artist?
Imagine a world where your favorite artist never stops playing. An always on live music channel. A custom curated experience, community driven, alive 24/7. This might be the future rights holders are building right now.

Imagine a world where your favorite artist never stops playing. Not just a playlist. Not just an album drop. An always on live music channel. A custom curated experience, community driven, alive 24/7. This might be the future rights holders are building right now. We're certainly facilitating it.
It’s not just about owning catalogs anymore, it’s about activating them in ways fans can experience anytime, anywhere.
If Queen, Michael Jackson, or Lil Wayne had a nonstop music stream, would you tune in? Why them? They've all had some or all of their catalogs acquired. The questions is "What more will the acquirers do with them"?
Queen
Sold for: Reported $1.27 billion
Buyer: Sony Music Entertainment (2024)
Included: Recorded music, publishing rights, name, image, and likeness, one of the biggest music catalog deals in history.
Michael Jackson
Sold for: 50% stake valued at over $1.2 billion (Sony paid ~$600 million for the half)
Buyer: Sony Music Entertainment Music (2024)
Included: Jackson’s Mijac Music catalog and revenue rights from songs he wrote and owned, including songs from other artists he had rights to.
Lil Wayne (Young Money Catalog)
Sold for: Over $100 million
Buyer: Universal Music Group (2020)
Included: His own masters as well as rights to some music from Drake, Nicki Minaj, Tyga, and other Young Money artists up to that point.
Music catalogs are more than just songs. They're soundtracks to our lives. Fans want constant access to their favourite music beyond playlists. 24/7 music channels are the future. Imagine a channel that plays your favourite artist's catalog. All day. Every Day. No algorithm blocks breaking the vibe. Just pure music.
What you'd get in a 24/7 live stream
- Non-stop music from your favourite artist
- Deep cuts and live versions you rarely hear
- Live chat where fans connect in real-time
- Special themed playlists (chill, throwbacks, dance, etc.)
Learn how Nuclear Blast’s 24/7 stream are making use of these features for both the record label and individual artists YouTube channels.
Why artists and labels are doing this
- It builds stronger fan communities
- More views = higher catalog value
- Consistent revenue (monetize your 24/7 stream) without a single live performance