Case Study Nuclear Blast: the first metal label to launch a 24/7 stream
Leading independent metal label joins StreamPush
Nuclear Blast Records is a leading independent metal label globally. Their goal is to be the best development engine for all heavy acts, from new bands to top-level artists. With over 3 million subscribers, their YouTube channel ranks the top spot for record labels in the genre.
The forward-thinking team at Nuclear Blast reached out to StreamPush to be the first metal label in the scene to launch a 24/7 livestream. Their channel runs a non-stop mix of music videos for metal fans to enjoy old favorites and find new gems in all subgenres.
Nuclear Blast (owned by Believe) joined StreamPush in March 2023 and has been broadcasting its 24/7 stream to YouTube ever since. The fans love the stream and engage with each other and the chatbot, resulting in a lively chat box.
StreamPush has a unique advantage in effectively fighting chat spam. It takes just one spam message for a spammer to be blocked on all channels in our network proactively.
“When we launched the channel and saw so many fans starting discussing together, joining every day, and connecting through the stream chat, it was so cool and unexpected! More than a video platform, it is a space for the community to share their passion and discover new artists. We definitely want to keep growing the channel and upload new videos as the beast must be fed! More to come!”
About Nuclear Blast
For 30 years and counting, Nuclear Blast Records is synonymous with the worldwide advancement of heavy metal, extreme music, and hard rock. Founded in Donzdorf, Germany in 1987, Nuclear Blast boasts a roster of over 150 bands representing eighteen countries.
Their satellites offices in Los Angeles, London, Hamburg and now Paris has helped build the label’s trusted global reputation with numerous Billboard album chart entries, high-profile tours, and continual signings of new & heritage acts. The label has additional representatives in Australia, Brazil, Finland, Italy, Sweden, amongst others.
About Believe
Believe is one of the world’s leading digital music companies. Believe’s mission is to develop independent artists and labels in the digital world by providing them the solutions they need to grow their audience at each stage of their career and development. Believe’s passionate team of digital music experts around the world leverages the Group’s global technology platform to advise artists and labels, distribute and promote their music.
Its 1,720 employees in more than 50 countries aim to support independent artists and labels with a unique digital expertise, respect, fairness and transparency. Believe offers its various solutions through a portfolio of brands including Believe, TuneCore, Nuclear Blast, Naïve, Groove Attack, AllPoints, Ishtar and Byond.
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