Your audience is already on YouTube.
StreamPush helps you capture more of its value.
A 24/7 live stream built from your catalogue that grows watch time and subscribers,
opens sponsorship opportunities, and converts into revenue you own.
The value isn't in the upload. It's in the channel.
Why 24/7 changes the economics of your whole channel
A 24/7 stream raises the performance of everything you've published, not just the stream itself.
YouTube prioritises live and linear content and rewards long watch times. An always-on channel delivers both, and the effect compounds: watch time keeps accumulating, viewers form repeat habits, and your growing history makes the channel more discoverable. The momentum doesn't reset between uploads. One 24/7 stream pulls your whole catalogue up with it.
Go quiet, and that works in reverse. Every offline period resets the recommendation signals you've built, visibility gets harder to regain, and the compounding advantage shifts to whoever stays on.
This is not a new content strategy.
It is a channel economics strategy.
Image: Nuclear Blast (Believe) pioneered 24/7 streaming for metal labels, playing music videos non-stop via StreamPush.
Making your catalogue always on.
Your catalogue offers untapped potential: a programmed 24/7 channel built around your sound, with a consistent visual identity and presentation.
The catalogue runs as a programmed channel. Music videos are shown where available; audio-only tracks get a visualiser or video animation. That unlocks the full catalogue, not just the songs that already have a video.
We handle the execution. You tell us what you want on the channel, we programme it, brand it, and keep it running. Want to be hands-on? You can manage it yourself too.
What we run, so your team doesn't have to
No broadcast engineers, no manual restarts, no monitoring on your side. Customers spend an average of 22 minutes per month managing their channel.
Running since 2020 at 99.9% uptime, on dedicated hardware, independent of your IT, with silence detection, automated recovery, and our engineers alerted to any issue.
You keep full control of programming and content. We keep it on air.
Measured uplift across 28 deployed music channels
StreamPush has delivered measurable* channel-level uplift, including:
New subscribers compound over time, turning short-term viewing into long-term audience value.
These results demonstrate a shift from isolated video consumption towards a more durable, compounding channel-level revenue model.
* Measured effect across 28 channels, comparing the 8 weeks before and after launch
Channel-level gains, not one-off video spikes.
A new commercial layer on top of your existing channel
That growing audience is the foundation. On top of it, StreamPush adds four revenue streams:
- Channel uplift. More watch time, views, subscribers, RPM, and Premium revenue across the whole channel. Upside on content you already own.
- Direct YouTube monetisation. Continuous pre-roll, mid-roll, and Premium revenue from content already owned. A revenue line with no extra production.
- Sponsorship opportunities. A persistent branded environment that potential sponsors can buy into, not just one-off campaigns.
- Owned-platform conversion. Moving engaged viewers from YouTube into an app, subscription, ticketing or shop offer.
Turn viewers into action
A growing audience on YouTube is valuable. An audience you can move to your own platforms is yours.
StreamPush Campaigns fires timed overlays and chat messages when fans are watching and engaged, promoting a release, a ticket link, or your shop. Everything is automated and performance-tracked, with no extra ad spend.
This is the layer that doesn't depend on YouTube. Views and Premium income build your baseline, but Campaigns turns attention into revenue on the platforms you own.
“Choosing StreamPush was a decision that set Defected Records apart. Known as the best in the business, StreamPush met all our needs and more. Thanks to their easy-to-use interface and the option to stream both live and on-demand content, we've been running a 24/7 music stream on YouTube and Twitch smoothly and without hassle since January 2022. We've garnered over a million live views yearly, a testament to their robust and reliable service. The team has been quick to assist, making StreamPush a crucial part of our streaming success.”
Next step: working session
In a short working session, we review the catalogue and design wishes, assess the YouTube opportunity, and define a launch plan.
Fill in the form and we'll get back to you shortly.